Increase ROI & Guest Satisfaction—
All At The Same Time.
Book a free 20-minute consult. No pitch — just a conversation about where your restaurant is losing time, money, or both.
50+ years of combined restaurant industry experience. Based in Los Angeles & Phoenix — available virtually nationwide.
Find out exactly which menu items are making you money and which ones are quietly costing you.
Upload your menu and recent sales data and get a full Menu Optimization Report within minutes: every item classified as a Star, Plowhorse, Puzzle, or Dog, contribution margin and food cost breakdown by item, specific pricing recommendations, rewritten descriptions for your underperforming items, and upsell and bundling ideas your team can use right away.
Delivered straight to your inbox as a professional PDF report. No meetings, no weeks of waiting.
After checkout you’ll get a simple template to fill in with your menu items, prices, costs, and recent sales volume.
What happens after the report: most operators find two or three items worth repricing the same week. If what comes back is bigger than that — a full menu rebuild, recipe costing across the board, or repricing that touches your whole margin structure — the Menu Engineering Sprint is the ten-day version where we cost your top 25 items properly, reprice them one by one, and rewrite what is worth saving. Your $19 comes off that price. Prefer to talk it through first? Book a free 20-minute consult.
We Can Help Boost Your Profit Margin & Give You Back Valuable Time By Automating Your Restaurant Ops
Advisory Services
Start-Ups
Opening a restaurant means dozens of critical decisions before you ever serve your first plate — concept, budget, staffing, and systems all have to come together the right way. We help first-time owners build a solid foundation from day one, so you avoid the costly mistakes that sink so many new restaurants in their first year.
Location Expansions
Growing to a second, third, or tenth location brings a different set of risks than running your first one — from picking the right site to keeping quality and culture consistent across every new door. We help you plan the expansion the right way, so growth adds to your bottom line instead of stretching your systems past the breaking point.
The Complete Guide to Restaurant Technology & Automation in 2026
Published vendor pricing, contract terms and break-even math on AI, robotics, POS, payments, online ordering and analytics. Every claim labeled independent data, vendor claim or street price. Free to read, nothing gated.
Turnarounds
For owners who just want a clear picture before committing to anything bigger, this is a fast, focused look at where you’re leaving money on the table — labor, food cost, vendor deals, and automation opportunities included. You walk away with a straightforward, prioritized action plan showing exactly what to fix first for the biggest return.
Automation Tech & Digital Marketing
From FOH/BOH automation to AI tools that streamline your day-to-day operations to the digital marketing technology that actually brings customers through your door, the tech options for restaurants are moving fast and it’s easy to waste money on the wrong ones. We help you cut through the noise and adopt only the tools that pay for themselves — nothing chosen because it’s trendy, only what actually works for your restaurant. Curious about service robots? Read our buyer’s guide →
ROI Audit Boost
If your restaurant is struggling — losing money, bleeding staff, or just not the business it used to be — we step in, diagnose exactly what’s broken, and fix it fast. We focus on the handful of changes that actually move the needle: cutting costs, tightening operations, and getting your numbers back in the black.
Chains
For multi-location restaurant groups, the challenge shifts from running one great restaurant to keeping dozens running the same way at once — consistent standards, controlled costs, and systems that scale without falling apart. We work with chains to standardize operations across every location, so growth doesn’t mean losing the consistency that built the brand in the first place.
The MarginSurge Guide to Restaurant Service Robots
We compared six restaurant service robots on price, payload, battery life, and real-world track record.
Read the Guide
A track record operators trust
Awards, keynotes, and a seat at the table across foodservice.
Sysco Chairman’s Club
Awarded to Kal for top-tier sales performance & support of his restaurant customer base.
Industry Keynote Speaker
On how technology is reshaping foodservice — Performance Foodservice, 2024.
On the Operator Panel
Talking margins, labor and menu strategy at a US Foods summit.
Built by operators, not spreadsheets
MarginSurge is Kal and Joey — operators who’ve spent years inside restaurants, from opening new concepts to turning around rooms that were losing money. We started MarginSurge to give owners that same playbook without the guesswork. We don’t hand you a binder and walk away: we find the handful of changes that actually move your numbers, help you put them in place, and stick around to make sure they work. When your margins climb and your week gets its time back, we’ve done our job.
Book Your Free Consult
A free 20-minute call. No pitch — just a straight look at where your restaurant is losing time, money, or both.
Submit an Inquiry
Provide project details to receive a tailored engagement outline.