Find out which menu items are quietly costing you money.
Upload your menu and recent sales data, and get back a full report within minutes: every item classified as a Star, Plowhorse, Puzzle or Dog, contribution margin and food cost by item, and specific fixes you can make today.
Delivered as a professional PDF, straight to your inbox.
- Every item scored Star, Plowhorse, Puzzle, or Dog
- Contribution margin and food cost by item
- Specific pricing recommendations
- Rewritten descriptions for weak performers
- Delivered as a PDF within minutes
Most menus are priced on habit, not on math.
Two dishes can look equally successful on a sales report and be nowhere close in what they actually earn you. The Menu Optimization Report runs every item through the same contribution-margin math a consulting engagement would use, and tells you in plain language which dishes are quietly making you money and which are quietly costing you money.
No spreadsheet macros, no software to learn — upload your menu and a recent sales export, and the report comes back to your inbox.
What’s inside your report
Every item on your menu, scored and explained — so you know exactly what to change before you touch the menu design.
The full menu engineering matrix
Every item classified as a Star, Plowhorse, Puzzle, or Dog based on how profitable it is and how often guests order it — the same framework restaurant consultants use.
Contribution margin by item
See exactly what each dish nets you after food cost, not just what it sells for. Ranked, so the best and worst performers are obvious at a glance.
Food cost by item
A real per-dish cost breakdown instead of a single blended food-cost percentage for the whole restaurant.
Specific pricing recommendations
Which items to raise, which to leave alone, and which are underpriced for how much guests already want them — with the reasoning behind each call.
Rewritten descriptions for weak performers
Copy suggestions for your Puzzles — the dishes that are profitable but underordered — so they sell better without changing a single ingredient.
No software to install
Upload your menu and a recent sales export. Nothing to download, configure, or learn.
Works with any POS export
A CSV from your point-of-sale system, or even a simple spreadsheet of item names, prices, and recent sales counts, is enough to work with.
Delivered by email
A professional PDF report lands in your inbox, usually within minutes of you sending your data.
One-time $19.95
No subscription and no account required. Order a fresh report whenever your menu or your sales mix changes enough to be worth another look.
How it works
Send your menu and sales data
Item names, prices, and roughly how many of each you have sold recently — a POS export or a simple spreadsheet both work.
We run the numbers
Every item is classified and scored on contribution margin, food cost, and popularity.
Get your report by email
A full PDF within minutes, with specific, dish-by-dish recommendations you can act on today.
What you get
| The report | Restaurant Menu Optimization Report — a single PDF |
| Analysis | Every item scored Star, Plowhorse, Puzzle, or Dog |
| The numbers | Contribution margin and food cost by item |
| Recommendations | Specific pricing and menu changes, item by item |
| Delivery | Emailed as a PDF, usually within minutes |
| Price | $19.95 one-time, no subscription |
How it runs
| What you provide | Your menu items, prices, and recent sales — POS export or spreadsheet |
| Software | None. Nothing to install or configure |
| Turnaround | Minutes, not days |
| Format | A professional PDF, easy to share with your team |
| Your data | Used only to generate your report |
| Best for | Any restaurant, café or bar with a few weeks of sales history |
Questions
What exactly do I need to upload?
Your menu — item names and prices — and a recent sales export: a report from your POS system, or even a simple spreadsheet of how many of each item you sold over the last few weeks.
How long does it take to get my report?
Usually just a few minutes. You will receive a professional PDF report by email once your data has been processed.
What do Star, Plowhorse, Puzzle, and Dog mean?
It is the classic menu engineering framework. Stars are high-profit and popular. Plowhorses are popular but low-margin. Puzzles are profitable but underordered. Dogs are neither. Your report tells you which category every item falls into and what to do about it.
Do I need to know my exact food costs?
Precise numbers give more precise recommendations, but the report can work from good estimates too. If you track live costs anywhere, bring those in for sharper results.
Is this a one-time purchase?
Yes — $19.95 for one report, no subscription and no account required. Order a new one anytime your menu or your sales mix changes enough to be worth another look.
Find out what your menu is really earning you.
One report. One payment. Know exactly which dishes to fix, promote, or cut.
Get My Report — $19.95Delivered by email · usually within minutes · questions? get in touch